Hacking Spirits with Science?

I've always been interested in "alternative" aging methods employed by different brands to achieve newer, faster, or alternative flavor profiles. When Bespoken Spirits reached out about their product line it was a no brainer to pick the brain of Martin Janousek and talk about the motivating factors behind creating a brand like this and what the identity happens to be. It's always interesting to hear from folks that were not born or steeped in the spirits(whiskey) tradition. Their perspectives can be refreshing in a culture that is often wary of new ideas and technologies.