Unveiling the Layers: Propaganda's Unique Perspective on Music, Politics, and Culture

In this episode of the Embellish podcast, I had the pleasure of interviewing Jason Petty, also known as Propaganda or Prop Hip Hop. Prop is a multi-talented artist, including being a musician, author, and podcast host. We had a unique conversation covering a range of topics, from his music and storytelling style to his passion for coffee and whiskey.

The conversation dives into Prop's background and his journey as an artist. He discusses the importance of storytelling in his music and how it is deeply rooted in the Black experience. He credits his upbringing in church and the influence of hip hop for shaping his storytelling style. Prop emphasizes the power of storytelling to evoke emotions and create connections with listeners.

We then shift gears to discuss Prop's foray into the world of coffee. He shares his collaboration with Onyx Coffee and their joint venture, Terraform Cold Brew. Prop talks about the sourcing trip to Colombia and the process of curating the perfect flavor profile for their coffee. He also mentions the other elements of the Terraform universe, including his poetry book and albums.

The conversation takes a turn towards politics, with a focus on Prop's podcast, Hood Politics. He explains that the show aims to provide analysis and context rather than hot takes on current political events. Prop shares that the podcast has given people permission to have their own takes on politics and feel more confident in discussing important issues. He also highlights the importance of understanding the system and breaking down complex concepts for listeners.

The episode concludes with a discussion on the intersection of snobbery and drinking, where Prop emphasizes the importance of enjoying drinks in a way that suits individual preferences. He also touches on the impact of his podcast and music in empowering listeners to engage in conversations and take action.